Our Year-Long Project Measured Impact of Audiences, Arts Organizations on Local Economy
The Arts Council of Hillsborough County conducted research throughout 2016 to measure the impact of the arts within the City of Tampa as well as Hillsborough County as a whole. The final results show 15,000 full-time equivalent jobs are supported by the nonprofit arts sector as well as $433 million being pumped into the local economy by the organizations and their audiences.
The Arts Council partnered with the Americans for the Arts‘ for the Arts & Economic Prosperity 5 (AEP5) project and is one of 341 organizations in the U.S. who provided information to this comprehensive national study. Americans for the Arts and DataArts aggregated the survey data and provided geographic results. Locally, the Arts Council sought and received funding from the Hillsborough County Economic Development Department and the Gobioff Foundation for the study.
Where did the data come from? The Arts Council, working throughout the year, sought information from:
- 2,114 attendees about their spending relative to arts events, performances and exhibitions
- 76 eligible nonprofit arts and cultural organizations about their own spending on goods and services.
The results of the study found nonprofit arts and culture was a $433 million industry in Hillsborough County – one that supports 15,000 full-time equivalent jobs and generated more than $52 million in local and state government revenue. These facts prove the return on investment is significant and make a powerful case for funding Hillsborough County arts and culture.
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