THIS WORKSHOP IS FULL
Please call 813-276-8250 to be placed on a waiting list.
A Professional Development Event for Creatives
Join us for an intensive program focused on providing actionable, step-by-step strategies for artists and makers who want to grow strong, sustainable businesses.
AUGUST 11, 2018 SCHEDULE
9:00 a.m. Registration opens
9:30 a.m. – 10:30 a.m. Making Work that Sells
10:45 a.m. – 11:45 a.m. Creative Marketing Strategies
11:45 a.m. – 12:45 p.m. Lunch (included)
12:45 p.m. – 1:45 p.m. Pricing for Profit
2:00 p.m. – 3:00 p.m. How to Sell Your Work Online
LOCATION: Entrepreneur Collaborative Center, 2101 E. Palm Avenue, Tampa, FL
INDIVIDUAL TOPICS (all include Q&A)
Making Work that Sells
Create a body of work in a cohesive signature style, and use smart strategies to build in collectability, and repeat sales. Understand trends, create in multiple formats, spread your product offerings, and add value to your work. How to leverage your portfolio, and scale your small business.
Creative Marketing Strategies
This presentation will transform how you approach marketing. How to understand your target customer and build a compelling message to reach them. Traditional and new marketing methods, with creative and unusual examples. How to start a marketing calendar, get publicity, design email marketing campaigns, press kits and more.
Pricing for Profit
Incorrectly pricing your work can bankrupt your business. This critical session will help you get a handle on expenses and use the correct pricing formula to grow your creative business. What defines “profit” and why is it essential? Learn how to add value to your work. This talk is in two parts: pricing for wholesale/retail and pricing for fine artists.
How to Sell Your Work Online
Online sales of art and handmade goods are growing every day. This presentation addresses the many options to sell work online, including Print on Demand, online galleries, and more. Learn how to avoid the most common mistakes made in online selling; how to give the best presentation and increase sales.
OUR PROGRAM SPEAKER
Carolyn Edlund, Executive Director of the Arts Business Institute
Carolyn Edlund’s background includes owning a production ceramic studio for twenty years, selling extensively at retail and wholesale. Subsequently, she spent several years as an outside sales rep for art publishers, paper and gift lines. She is also the founder of Artsy Shark, recognized as a “top ten” art business site that features artists and publishes art marketing and sales articles. She does extensive private consulting for artists, has written five e-courses on the business of art, and authored hundreds of related articles.
Join Us for this Important Learning Event!
Tuition for this event is $60 (includes lunch)