Get Smarter, Grow Stronger and Gain Audiences.
The job of attracting and satisfying audiences isn’t just about marketing. The imperatives of relevance and sustainability demand a whole-organization commitment to engaging audiences.
For organizations large and small and in every arts & cultural genre. This is an opportunity to engage your organization’s leadership (staff and/or volunteers) in an unforgettable audience-building dialogue that replaces obsolete, noise-producing paradigms with fresh strategies that resonate with your audience AND your mission. You and your team will learn how to:
- evolve from a “push” to a “pull” paradigm for engaging audiences,
- create & empower the use of audience personas,
- use social technologies to connect audiences more meaningfully with your organization’s unique mission,
- make audience-building a priority for everyone in your organization,
- save precious time, money & effort – yet still grow audiences now and over time.
Who should attend: Large or small arts and cultural organizations – executive directors, artistic directors, curators, development personnel, marketing professionals, board members
About the speaker: Arts marketer & nonprofit strategist Matt Lehrman brings entrepreneurial insight to the arts & cultural sector’s most profound audience-building challenges. Matt is the Principal of Audience Avenue LLC and his blog, AUDIENCE WANTED, is published by ArtsJournal.
Matt is an adjunct faculty member of Arizona State University where he teaches upper level seminars on Arts Entrepreneurship and Art & Public Policy. Previously, Matt served as founder & CEO of Alliance for Audience & ShowUp.com, a pioneering statewide initiative in Arizona to activate public engagement in theatre, music, dance, art & cultural attractions.
When: Tuesday, Feb. 18, 2014, 9 am-noon (check-in 8:30 am)
Where: Children’s Board of Hillsborough County, 1002 E Palm Ave., Tampa, FL 33605 (parking is free onsite)
Cost: $10 through online registration prior to the event day; $15 at the door pending space available. Prior registration is required.
Seating is limited as the program format encourages discussion and Q&A.
This workshop is made possible, in part, thanks to the sponsorship of Patron Technology.
Please note: The Children’s Board of Hillsborough County is not a sponsor of the event and does not endorse or support the content of the material(s), presentation(s), staff, volunteer(s) or message(s) delivered during this activity.